Home > Academics > Academic Units > School of Management > Vinod Gupta School of Management > Biplab Datta
My research areas include:
- Technology Management
- Base of the Pyramid
- Services Marketing
- Organisational Leadership
How Can Diversity Lead to Innovation? by Datta B. Journal of Leadership Studies 10 60-61 (2016)
Modeling and Promoting Organic Food Purchase by Ghosh S., Datta B. , Barai P. Journal of Food Products Marketing 22 623-642 (2016)
Trends and Future Directions in Online Marketing Research by Roy G., Datta B. , Basu R. Journal of Internet Commerce 16 1-31 (2017)
Reducing Dwell Time Related to Clearing and Forwarding of Export and Import Goods at Kolkata Sea and Air Ports by Koley S., Datta B. , Mukherjee S. Foreign Trade Review 51 298-327 (2016)
Effect of eWOM Valence on Online Retail Sales by Roy G., Datta B. , Basu R. Global Business Review 18 198-209 (2017)
Customer Relationship Management Theory and Research in the New Millennium: Directions for Future Research by Debnath R., Datta B. , Mukhopadhyay S. Journal of Relationship Marketing 15 229-325 (2016)
A study on the antecedents and consequences of customer delight by Dey S., Ghosh S. , Datta B. , Barai P. Total Quality Management & Business Excellence 28 47-61 (2016)
Nirendu Konar
Area of Research: Data Analytics in Management
Sougato Das
Area of Research: Marketing
Manisha
Area of Research: Marketing
Aradhita Deb
Area of Research: Marketing
Smita Poi
Area of Research: Marketing
Vikas Choudhary
Area of Research: Marketing
Preeti Pandey
Area of Research: Marketing
Aryan Anand
Area of Research: Marketing
Rijoy Seal
Area of Research: Marketing